Dell acquires Alienware
There were rumours in the gaming community and finally it’s come true, News.com today announced Dell’s acquisition of Alienware.
It’s a strange one alright, who would have thought Alienware, a boutqiue company who specializes in exotic designs and colourful systems would pair up with a big corporate supplier like Dell?
Alienware has been marketed for a long time as a technology-driven company that understands the needs of gamers, while Dell on the other hand comes across as a big corporate supplier of office PC’s and work stations.
I really wonder what affect this will have on Dell’s XPS range of gaming and multimedia PC’s.
Sources:
http://news.com.com/Dell+to+acquire+Alienware/2100-1003_3-6052842.html?tag=nefd.top
http://news.com.com/2061-10810_3-6049829.html?tag=nl
Aquiring it hopefully will bring new systems to dell, that will hopefully cater for the old alienware market. Dell obviously found there was a good reason to take it over and make a profit out of it. I would imagine that them aquiring them is a good thing, and Dell will go after making unique custom style computers but cheap systems for gamers. I give it two thumbs up!!
Comment by Cameron Manderson — March 23, 2006 @ 5:42 pm