Google leaps ahead - Asta La Vista Yahoo!
Web tracking company ComScore reports that Google has gained an additional 6 percentage points of the US search market based on total queries last month, while Yahoo and Microsoft MSN slipped back.
Google’s estimated share of the search market today is estimated at 42.3 % in comparison to Yahoo’s 27.6 and MSN’s 13.5 %.
Early this year Merrill Lynch analysts Justin Post and Lauren Rich Fine identified Google’s increase in market share due to its better monetization of queries - in a spin-off Google’s monetization techniques have been criticised by some.
With Yahoo and Microsofts struggle to improve the experience and technology of their search engines it is only a matter of time before Google is said to gain 70% of the market share.
The only speed bump in their road to domination will be their ability to convert searches to revenue.
